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Candidate #254817

1-Week Notice

Brief Introduction

Coleen is a dynamic professional with extensive expertise in management, digital marketing, events organizing, purchasing, web posting, marketing research, customer handling, and tele-marketing. In the realm of management, she excels in campaign and project administration, strategic planning, budget management, and effective utilization of project management tools such as Click-Up, Asana, and Notion. Coleen is adept at task delegation and supervision of junior employees and AdOps professionals, ensuring seamless project execution. In the digital marketing sphere, she demonstrates proficiency in executing social media and programmatic ad campaigns across various platforms, utilizing tools like Facebook Ads Manager, Twitter Ads Manager, LinkedIn Ads Manager, The Trade Desk, DV360, and Xandr. She has a keen eye for detail, overseeing campaign benchmarks, budget handling, and optimizations, and is well-versed in tools like Grapeshot, Alexa, Semrush, and Google Keywords Planner for target market segmentation. Coleen's organizational skills extend to events, where she coordinates venues, attendees, speakers, vendors, and sponsorships, ensuring smooth event operations from ingress to egress. In purchasing, she navigates requisitions, monitors orders, and expedites deliveries. Her digital posting skills using SPRINKLR and Crownpeak web tools contribute to effective online presence. Coleen also possesses a strong foundation in marketing research, customer interaction, tele-marketing, and leadership. Her proficiency in Microsoft and Google tools, coupled with a deep understanding of online marketing concepts, reflects her commitment to staying current with industry best practices. With strong written and verbal communication skills, a self-motivated and goal-oriented approach, and a meticulous attention to detail, Coleen is a valuable asset to any team.

Skillset

  • 6 years of relevant experience
  • Campaign and project administration
  • Utilizing Click-Up
  • Asana
  • and Notion for managing projects
  • Social media ad campaigns using Facebook Ads Manager
  • Twitter Ads Manager
  • LinkedIn Ads Manager
  • & Google Ads Manager
  • Analytics (Youtube & and other SEM campaigns).
  • Programmatic ad campaigns using The Trade Desk
  • DV360
  • & Xandr (AppNexus)
  • Generating target market segments for campaigns using Grapeshot
  • Alexa
  • Semrush
  • Google Keywords Planner
  • Target market research for niche campaigns
  • Campaign Budget handling and monitoring
  • Digital campaign optimizations
  • Familiar with Google Analytics 360
  • Analysis of campaigns and formulation of digital marketing strategies

Work Experience

  • Digital Solutions Manager

    May 2022 - Mar 2023


    • Management of clients, accounts, and campaigns Proactively growing clientele that includes direct clients, media companies, and creative agencies. Planning and carrying out strategic pitches and presentations. Monitoring and analyzing campaign performance daily. Sharing weekly and monthly pipeline to the team. Develop campaign strategies and media plans based on the client’s needs. Work closely together with internal Ad Operations teams to ensure smooth campaign delivery. Manage the payment structure and terms with the Clients. Closely coordinate aging and collection with finance. Reason for leaving: She faced a family issue that significantly impacted her attendance, leading her to make the decision to resign
    • A few months later, despite being offered a new role within the same company, she turned it down as it did not align with her skills, experience, and career goals.

  • Senior Advertising Operations Specialist l Digital Marketing Specialist

    Jul 2019 - Sep 2022


    • Manages, reviews, and performs daily account responsibilities associated with paid digital marketing campaigns (Social, Programmatic, & SEM). Creates marketing strategies based on market behaviour. Provides recommendations and executes strategies for optimization opportunities to improve the campaigns according to the clients’ goals. Research new marketing trends and keep the company at the forefront of developments. Launches campaigns and ensures the quality of campaign setup. Monitors the performance and extracts daily reports for a variety of clients. Prepares campaign presentations to the clients on a weekly and monthly basis. Analyzes campaigns to formulate effective plans according to the marketing goals of the clients. Communicates project development, marketing initiatives, timelines, and results to the team and the management. Provides oversights and works closely with team members to execute marketing campaigns. Assists the Unit Head on all projects. Trains and oversees performance of AdOps Specialists. Leads a department ad hoc committee in accordance with the department goals.

  • Marketing Communications Assistant - Projects

    Aug 2017 - Dec 2018


    • Marketing communication support for all business units in Philippines. Management of marketing communication activities and budgeting for four business units: Power Products, Power Systems, Industrial Automation, and Digital Energy. Collaboration with business units and external vendors to produce collaterals and materials within brand guidelines. Working closely with stakeholders and business heads to ensure the execution of all marketing plans
    • Develops a holistic marketing communication approach that is linked with the entire business and brand strategy in collaboration with offer (product) marketing and internal sales. Assist with execution of product launches, events and tradeshows. Assist in managing both traditional and online marketing while assisting in utilizing integrated marketing communication techniques such as events, digital, social media, and public relations to develop and influence sales possibilities. Tracking of marketing budget and expenditure. Identify, recommend and manage external vendors that deliver best in-class programs within budget. Brand-to-Order objectives, such as marcom-influenced and marcom-generated opportunities, linked customer growth, and earned media share Digital marketing and event management. Analyzed marketing activities and ROI reports. Schneider Electric Philippines' website owner
    • Fixes faults with the website in order to improve the overall user experience
    • Monitors the performance of AT Internet's websites, analyzes market trends and makes recommendations to improve the user experience on the website. Company social networking site pages and website management. Monitors the website's SEO performance using Brightedge, Crownpeak, and AT Internet. Manages content on Sprinklr for Schneider Electric Philippines' social media account.

  • Client Service Associate

    Jul 2016 - Apr 2017


    • Accepting bank transactions from clients (Cash and Cheque deposits, withdrawals, encashments & etc.) Counterfeit detections, alterations, and detections of other fake government issued identification cards. Marketing and offering other bank products to the clients.

Education

  • Degree: Bachelor of Science in Business Administration

    Major: Duration: Jun 2012 - May 2016