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Candidate #330723

Brief Introduction

Skillset

  • 11 years of relevant experience
  • Email Marketing
  • eMarketing
  • Marketing
  • Project Management
  • User Interface
  • Technical Documentation
  • Web Content
  • Web Development
  • Blogging
  • Press Releases
  • Best Practice
  • Brainstorming
  • Buyer Personas
  • Content Strategy
  • Google Analytics
  • Pay Per Click
  • Product Knowledge
  • Customer Journeys
  • Digital Marketing Campaigns
  • Google Maps

Work Experience

  • Technical Documentation Specialist / Digital Content Writer

    Mar 2022 - Sep 2023


    • Developed clear and coherent technical documentation (forms, by-laws, how-tos, case studies, and manuals) for various IT projects and clients, with close coordination with the sales team, engineers, and key stakeholders. Elevated the quality and strengthened the context of each of the existing documentation through rigorous checking, editing, and brainstorming sessions with the respective file owners. Managed the internal knowledgebase system and monitored the upload and update traffic. Implemented critical documentation conventions with the best practices on how to follow them. Conducted department training for the updates concerning the internal knowledgebase system, documentation approaches, etc. Created holistic buyer personas through interviewing and analyzing the response patterns of existing US clients. Strategized full-blown content plans for digital campaigns for Microsoft and other IT products offered by the company—meticulously fashioned for various target markets. Crafted fear-based and SEO-optimized blogs, social media posts, and video scripts—covering the entire buyer’s journey
    • This also includes writing newsletters regularly for richer audience engagement
    • Helped establish the company’s thought leadership and online presence by rolling out content to various online communities managed by the marketing executives. Upcycled and optimized existing blogs and site pages with brevity and SEO "crawlability" in mind. Wrote press releases to highlight the company’s most recent endeavors. Assisted in theme conceptualization, and developed the SEO-driven content for the company’s new website. Tools used: Grammarly, Free Pick, MS Word, ChatGPT, SEO, Quillbot Reason for Leaving: His wife was pregnant and he had to take care of her throughout her sensitive pregnancy.

  • Freelance Email / Content Writer

    Jan 2021 - Mar 2023


    • Wrote emails for US-based companies targeted to marketing, medical practice, education, SMB, etc. Ensured the personalization of each email message tailored to the person receiving it. Researched each prospect to highlight their folios, interviews, and other online footprint. Kept the brevity and perkiness of the email message about the sender’s personality. Crafted SEO-driven and in-depth website content for a loan firm and an online lighting shop—both based in the US. Tools used: JIRA, Slack, Grammarly Reason for Leaving: The contract ended
    • The owner returned to US.

  • Freelance Content Writer / Project Manager

    Aug 2020 - Dec 2021


    • Wrote health-related articles for its review site. Developed digital marketing copies for the website and campaigns. Supervised the web development, product sourcing, customer service, and the entire company operations. Executed market research and product sourcing for our dog joint supplement brand. Coordinated with suppliers, dropshippers, and fulfillment centers for e-commerce efforts. Hired and managed freelancers for content, design, Amazon accounts, and the like. Reason for leaving: He wanted to have government benefits.

  • UI Writer / Content Writer / Email Marketing Specialist

    May 2016 - Aug 2020


    • Provided the contents and ensured the quality of User Interface texts for Enadoc, a document management system; Enadoc 365, a mobile scanning app; Cornelia, an intelligent chat bot; and Flowdoh, a robotic process automation platform. Collaborated with UX/UI team, developers, Contact Skills Basic SEO and Keyword Audit Basic Graphic Design designers, sales, and partners to produce quality written materials based on project objectives. Wrote compelling copies for websites, email marketing, landing pages, social media posts, and videos, and other digital platforms in promoting IT services and solutions of Tech One Global, and the digital transformation brought by Microsoft products and services. Gave a talk entitled "Establishing Online and Offline Contents" in Tech One Global's Marketing Summit 2016. Wrote winning entries for Microsoft Partner Awards from 2016 to 2019. Developed buyer personas tied in to the targeted niche and aligned with the customer's journey in the marketing funnel. Helped conceptualize digital campaigns with the persona, customer journey, and KPIs in mind. Utilized exceptional writing, researching, editing, proofreading, and basic photo editing skills to produce engaging and error-free content and visuals for blogs, EDMs, PRs, and software updates. Established email marketing presence and database management & segmentation using SendGrid. Executed preliminary SEO keyword audit for SEO for all the contents including PPC. Troubleshot the digital integrations of our sites and digital profiles using Pixels, Google Analytics, and Google Tag Manager. Assured the synchronization of digital assets for each campaign through tedious checking and test runs before campaign roll out. Tools used: Grammarly, MS Word, Canva, Free Pick, Flat Icons Reason for Leaving: Due to retrenchment
    • It was the surge of pandemic.

  • Content Writer

    Dec 2015 - Apr 2016


    • Wrote SEO contents for various clients from the UK. Secured the usage of SEO keywords for articles, press releases, and bookmarks. Developed various article versions from one source material using an article spinner and have them setup for backlinking. Reason for Leaving: Due to proximity.

  • Relationship Manager

    Aug 2014 - Mar 2015


    • Assisted US customers in managing accounts, depositing or transferring funds, updating account details and signing up for products and services related to the credit card line. Educated customers about Barclay Card options and processed purchases, fraudulent transactions, invalid payments, and the like. Supported end-to-end credit management process, submitted complete loan documentation and supported credit originations for credit compliance. Worked with clients to address and respond to client and partnership management issues.

  • Writer / Telemarketer

    Dec 2013 - May 2014


    • Started as an intern telemarketer and copywriter and was later on absorbed as an employee. Executed lead generation using Google Maps. Did outbound calls for chiropractor seminar scheduling and car loan survey. Wrote copies for both local and international clients Interviewed the client and established content strategy for website development. Created social media posts for international authors, speakers, and events team using Canva.

Education

  • Degree: Bachelor of Arts

    Major: Duration: Jun 2010 - Apr 2014