Brief Introduction
A 27-year-old marketing professional with eight years of combined experience in the education, SaaS, advertising, and creative process outsourcing industries, specializing in social media (Meta), SEM (Google), on-page SEO, websites, research, content, and design.
Skillset
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8 years of relevant experience
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Google Ads
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Graphic Design
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Social Media Management
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Website Design
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Facebook Advertising
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Social Media Advertising
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Social Media Marketing
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Content Writing
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Website Management
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Search Engine Optimization
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On-Page SEO
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Email Direct Marketing
Work Experience
Social Media Marketing Specialist
Apr 2023 - Oct 2024
- Social Media Management: Oversee all aspects of social media, including content creation, graphic design, and video editing, to craft engaging and visually appealing posts
Website Design: Design and maintain the website, ensuring an intuitive and seamless user experience
Search Engine Optimization: Implement guided on-page and technical SEO strategies to improve search engine rankings and drive organic traffic
Reason for leaving: end of contract
Associate Process Manager, Senior Social Ads Specialist
Nov 2021 - Dec 2024
- Specialized in driving impactful campaigns from concept to execution for LocalSearch Australia, a digital marketing company serving over 300K Australian businesses and 28K clients
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Her expertise spans multiple areas, including:
Social Ads: Conceptualizing, developing, and executing end-to-end ad campaigns on Facebook and Instagram.
Google Ads: Setting up and optimizing Search and Performance Max campaigns.
Audience Research: Conducting thorough research to ensure campaigns effectively reach target audiences.
Content Creation: Creating compelling content, including graphic design and video editing, to convey brand narratives.
Analytics & Monitoring: Utilizing Google Analytics, Google Tag Manager, and Meta Pixel to monitor website traffic.
Performance Analysis: Analyzing campaign performance metrics and industry trends to inform strategies and improve results.
In the first five months of my tenure as the only person in the team, I embraced the opportunity to pioneer the account
- By setting high standards and mastering every aspect of the process, my expertise and proactive approach laid a solid foundation for growth and success.
Reason for leaving: Seeking a stable job that can fully sustain my needs without requiring part-time work.
Social Media Associate Specialist
Mar 2020 - Nov 2021
- Working with GoDaddy Social, Gray Television, and Mid-West Family Broadcasting, her responsibilities encompassed the following key areas:
Strategic Content Management: I design and manage monthly content calendars, ensuring the timely delivery of content tailored to each client's unique needs and objectives
- This includes developing syndication schedules to maximize the reach and impact of our organic social efforts.
Data-Driven Insights: I deliver comprehensive campaign reports, providing clients with valuable insights into their social media performance and recommendations for continuous improvement.
Team Leadership: As one of the primary POCs, I play a pivotal role in guiding the social media team and assisting in supervisory duties.
Reason for leaving: accepted a position at Personiv offering double my previous salary.
Associate Marketing Consultant
Nov 2018 - Feb 2020
- Collaborated closely with small and medium-sized businesses (SMBs) across the United States, providing strategic guidance and hands-on support to enhance their online presence and promote their product or service offerings through effective websites.
Consultations: I facilitate website consultations with clients, offering expert insights and recommendations tailored to their needs and goals
- This process ensured alignment between their vision and the digital strategies we implemented.
Content Development: I play a vital role in crafting engaging and relevant content that resonates with target audiences, effectively communicating each client's unique value proposition.
Website Management: I ensure that each client's online platform is optimized for both user experience and search engine visibility, resulting in enhanced online performance.
Marketing Assistant
May 2017 - Oct 2018
- Played a multifaceted role that encompassed a wide range of responsibilities:
Graphic Design: I am responsible for creating marketing collaterals designed for various platforms, including online, print, and outdoor mediums, ensuring a consistent and visually appealing brand representation.
Social Media Management: I develop, implement, and manage social media plans that align seamlessly with the company's brand identity.
Promotion: I am in charge of nationwide marketing campaigns and promotional efforts, driving brand recognition and engagement on a national scale.
Marketing: My role involves establishing strategic initiatives to boost enrollment numbers and expand our network of franchisees.
Quality Assurance: I conduct center visits and quality inspections for both new and existing centers nationwide, providing valuable feedback for improvement and ensuring adherence to quality standards.
Events Management: I execute end-to-end activities for company-wide events and academic competitions.
Reason for leaving: proximity and looking for a higher compensation
Creatives Intern
Nov 2016 - Apr 2017
- I worked closely with the marketing team in producing in-house designs and marketing collaterals.
Education
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Degree: Bachelor of Science in Business Administration
Major: Duration: Jun 2013 - May 2017